When you reach a major milestone such as the close of one year and the beginning of another, it’s beneficial to take some time to analyze the areas in which your business succeeded and fell short. Both failures and successes need to be taken into account in order to chart a more effective ongoing business plan.

Here are some strategies to help you more effectively accomplish this.

Mine Your Mistakes for Lessons

Analyzing the mistakes your company has made allows you to compensate and come up with a more effective business plan. For instance, if a market that you attempted to penetrate didn’t respond, focus your sights on a different audience of consumers. If your personnel haven’t been working well together, maybe it’s time for some team building. Poor sales could mean that your advertising is missing the mark. If cash flow issues caused you to be unable to retain an important client, consider alternative forms of funding such as invoice factoring. Mistakes can make your business stronger if you make the effort to learn from them.

Gauge and Leverage Your Success

Besides figuring out what went wrong, assess what worked well so that you can keep doing it. Use Google Analytics and other programs to measure data points such as the amount of visitors to your website, what pages they spent the most time on, your most effective marketing efforts, and which of your products or services were most popular with customers. Taking a close look at the most successful elements of your company can help you eliminate unproductive efforts and concentrate on what stimulates further growth.

Plan for the Future

Your future business plan is built on an understanding of the past. This allows you to discard strategies that are outdated and adjust your sights to the demands of current and future markets. Assessing past failures and successes enables you to track your progress towards your long-term goals and adjust those goals if necessary.

For more advice on analyzing the strengths and weaknesses of your business, look to Safe Harbor Commercial Capital.